Catalog, URLs, passwords, and the week after

Replatforming that does not lose the business.

Catalog, customers, URLs, gift cards, and passwords are first-class. We rehearse on real data, ship the 301s, and stay for the week after — when redirects and stored value are the real product.

301s as a deliverableRehearsal on real dataHypercare day two

Talk about the move See what we deliver

URLs, gift cards, and cutover

Cutover rehearsal301s shipped

URLs

Redirects are a deliverable

Gift cards

Stored value survives the move

Intact

Cutover

Named roles, rollback, hypercare

The last migration lost rankings and gift cards

URLs changed, 301s were a spreadsheet from week two, and stored value disappeared.

A URL map and 301s as a shipped artifact. Gift cards and a password plan are first-class, not a surprise email blast.

Redirects and stored value

How it works today

301s were a spreadsheet from week twoGift cards and passwords disappeared in the move

/old-pdp

301 → /products/linen-shirt

Gift card $40

Balance intact on the new store

Customer password

Kept if the hash allows; else a planned reset

First-class, not phase two

ERP is the blocker, not the theme

The new storefront is ready. Stock and price still only live in a system that will not move this quarter.

Commerce goes live this quarter even if ERP will not move. Coexistence is allowed; waiting for a perfect ERP is not a strategy.

Commerce does not wait on ERP

How it works today

Wait for a perfect ERP before the storefront can launchStock and price still only live in a system that will not move this quarter

This quarter

Commerce live

Storefront and orders. Customers can buy.

Ships

Later

ERP coexistence

Allowed. Waiting is not a strategy.

Zero downtime was promised; DNS was not

A weekend cutover with no owners. Email and checkout failed for an hour that felt like a week.

A cutover checklist with named roles — DNS, redirects, rollback — and a rehearsal on production-sized data.

Cutover with named roles

How it works today

A weekend flip with no ownersZero downtime promised; DNS was not in the plan

DNSEngineering

301sMerchandising + engineering

RollbackNamed before go-live

Rehearsed on real data

What you receive

The work we actually deliver.

Object inventory

Catalog, customers, orders, content, URLs, and stored value — passwords are not phase two.

Field mapping

Field mapping with examples from last month’s exceptions, not the demo SKU.

Trial loads

Trial migrations until the diffs are boring. The dress rehearsal is the point.

Redirect set

SEO and redirects as a shipped artifact. We will not call it done because the homepage looks nice.

Cutover runbook

Named roles for DNS, 301s, and rollback. Hope is not a step.

Hypercare

The days after: password resets, gift cards, and the first refunds.

How we work with you

Lift, shift, or coexist.

Lift

Same platform, new account or theme, data intact.

What you receive

A clean copy, redirects if URLs change, and a rehearsal.

Shift

Magento, Woo, custom, or another platform → Shopify, BigCommerce, or headless.

What you receive

Object mapping, trial loads, and a cutover you can staff.

Coexist

Old and new must run until a metric says go.

What you receive

A dual-run plan, not a surprise flip.

301s

Shipped, not a week-two spreadsheet

Rehearsal

On production-sized data

Hypercare

Passwords and gift cards on day two

Senior engineers only

No junior hand-offs after the proposal.

Weekly demos

You see the real storefront, not a slide deck.

We stay after launch

Launch week is the start of the engagement.

Clear next steps

Every page leads to a real conversation.

Shopify Development

Custom themes, Shopify Plus builds, and public/private apps for high-volume merchants.

Magento Development

Adobe Commerce and Magento Open Source builds tuned for scale and performance.

WooCommerce Development

WordPress and WooCommerce themes, plugin audits, and a checkout you can explain.

Before we start

Questions merchants usually ask.

Ready when you are

Tell us about your migration.

All services