A Shopify store your merchandising team can run — checkout stays on Shopify.
We build a custom Online Store 2.0 theme, set up Shopify Plus for markets and company accounts, and write one private app when Liquid is not enough. Checkout stays on Shopify — we do not stack extra apps on the payment path.
Theme, app, and checkout
Checkout is a pile of apps
Bundles, memberships, B2B, and “just one more” script are stacked on the money path. Staff cannot tell what is native and what will break on the next sale.
We keep Shopify Checkout native and move extra logic into the theme and a private app, so the next sale does not depend on a stack of checkout apps.
Checkout stays on ShopifyStays native
Logic moves to a private app
Plus, but ops still feel like a startup store
Markets, companies, drafts, and ERP still live in spreadsheets. The Plus invoice is real; the operating model is not.
We connect Shopify Plus markets, company accounts, and your ERP so operations run from one admin instead of spreadsheets.
Company accounts and warehouse sync12 buyers · Net-30 payment terms
Paid in checkout. The warehouse sees the same status.
The theme looks fine until merchandising uses it
Every campaign needs a developer. Sections exist, but nobody trusts them on a Friday.
We build Online Store 2.0 sections and metafields your merchandising team can publish on a Friday without waiting on engineering.
Online Store 2.0 editor
The work we actually deliver.
Online Store 2.0 storefront
A theme your merchandising team can update without waiting on a developer for every campaign.
Native Shopify checkout
Payments, shipping, and tax stay on Shopify Checkout so upgrades do not break the sale.
Private custom app
Pricing, bundles, and B2B rules that do not belong in Liquid live in one app you own.
Order webhooks
Orders reach your ERP or warehouse with a retry path you can replay when a job fails.
Metafields and markets
Fields and markets merchandisers own, with a clear rule for who may change each one.
Handover runbook
What to edit, what to leave alone, and who to call after launch.
Launch, rebuild, or rescue.
Launch
New store, or a catalog that has never had a storefront you would show a buyer.
Clean information architecture, payments, shipping, and a theme your team can run without us in Slack every day.
Rebuild
Orders and catalog stay; the storefront and app clutter go.
A replacement theme or Hydrogen surface, a shorter app list, and webhooks that still match how the warehouse works.
Rescue
Something converts today and you cannot afford a full rewrite.
Freeze what works, strip what fights Shopify, then add only what earns its place before the next peak.
No junior hand-offs after the proposal.
You see the real storefront, not a slide deck.
Launch week is the start of the engagement.
Every page leads to a real conversation.
Headless Commerce
Next.js or Remix storefronts with checkout, tax, and PCI still on Shopify or BigCommerce.
Migration Services
Catalog, customers, URLs, and gift cards moved with a cutover you can staff.
Performance Optimization
Field data on the URLs that make money, then a ranked list of fixes — not a Lighthouse slide.