The pages that sell, in the field

Fix the PDP that sells — not a Lighthouse slide.

We measure the pages that sell, in the field, then fix the dominant constraint — third-party tags, queries, or origin — and write a budget so the next campaign cannot undo it.

Field dataTags off checkoutA budget for the next campaign

Talk about the slow pages See what we deliver

LCP, origin, and a budget

PDP that sellsField data

LCP

Measured on this URL, not a blog post

Origin

Cache before a bigger instance

Budget

The next campaign tag has to fit

Written

LCP is a hero image and fourteen tags

The marketing site added another pixel. Checkout pays for it.

The real critical path first. Pixels, chat, and experiment tags come off checkout until they earn a place in the budget.

Tags off the money path

How it works today

Another pixel on checkout because marketing askedChat widget and an A/B tool sitting on the money path

Critical path first

Tags earn a place in the budget, or they come off

Off checkout until proven

Admin and PDP die on sale day

The homepage is fine. The pages that sell are not. The database has been “fine” for two years.

Indexes, cache, and what must never hit origin when the catalog is hot — so admin and the PDP survive sale day.

Admin and PDP on sale day

How it works today

Homepage is fine; the PDP and admin die when the catalog is hotThe database has been “fine” for two years

Indexes on the selling queries

N+1 before a bigger instance

Cache the hot catalog

What must never hit origin on sale day

Admin survives the peak

Merchandising can still publish

Origin last

We “optimized” and conversion did not move

A 100 Lighthouse on a blog post. The PLP still waits on a waterfall.

We re-measure the same selling URLs and leave a performance budget. A Lighthouse slide on an empty catalog is not the product.

A budget for the next tag

How it works today

A 100 Lighthouse on a blog postConversion did not move because we never measured the PLP

Next campaign tag

Must fit the budget

Same selling URLs, before and after. The cost is written down.

Budget on

What you receive

The work we actually deliver.

Baseline on selling URLs

Field data plus lab, on home, PLP, PDP, cart, and checkout — not a blog post with a 100 Lighthouse.

Third-party tags

The honest conversation: keep, delay, or kill the pixel sitting on checkout.

Query plans and indexes

N+1, missing indexes, and exhausted pools before a bigger instance.

Cache before origin

What must never hit origin when the catalog is hot.

Edge and bots

Cache headers, stale-while-revalidate, and a plan for bot noise.

Watch after we leave

How to watch it after we leave, so the next sale does not surprise you.

How we work with you

Storefront, backend, or edge.

Storefront

CWV, assets, and third-party scripts are the drag.

What you receive

A ranked list, then the top fixes, then a budget so the next campaign cannot undo it.

Backend

N+1, missing indexes, exhausted pools.

What you receive

Query plans, indexes, and a cap on the worst endpoints.

Edge

Origin is doing work a CDN should do, or bots are the traffic.

What you receive

Cache headers, stale-while-revalidate, and a plan for bot noise.

Field

On URLs that make money

Ranked

Fixes, then re-measure

Budget

So the next tag cannot undo it

Senior engineers only

No junior hand-offs after the proposal.

Weekly demos

You see the real storefront, not a slide deck.

We stay after launch

Launch week is the start of the engagement.

Clear next steps

Every page leads to a real conversation.

Headless Commerce

Next.js or Remix storefronts with checkout, tax, and PCI still on Shopify or BigCommerce.

Cloud Engineering

AWS accounts, CI/CD, and a runtime your team can ship on a Tuesday.

Shopify Development

Custom themes, Shopify Plus builds, and public/private apps for high-volume merchants.

Before we start

Questions merchants usually ask.

Ready when you are

Tell us about your slow pages.

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